In November 2015 Tesla lowered its delivery goal from 35,000 cars to 33,000 cars. While it did meet production goals for the quarter, they weren’t able to deliver all the cars to buyers. In a letter to shareholders, one of the excuses the car company gave included that “customers were on vacation.” I guess they had forgotten to call Tesla to put a vacation stop on their car, right after calling the newspaper.
Macy’s once missed its fourth-quarter earnings, and claimed it was due to competition from off-price stores. According to CFO Karen Hoguet, “We did some consumer research, and the customer said she likes going to the off-price retailers because she doesn’t have to put lipstick on.”
I had not known that women divided the world into two categories: places where lipstick is needed, and places where it is not.
When the restaurant chain Cosi’s stock fell in 2015, they had an answer. It was the pope’s fault.
“Business interruptions resulting from the pope’s visit on Sept. 22–26, 2015, negatively impacted 30 percent of our company-owned restaurants,” the company said in a release. It seems when Pope Francis visited DC, Philadelphia and New York, his followers stayed away from purchasing items from their restaurants. I would have advised them to follow the lead of a restaurant in DC. Just prior to the pope’s visit, Rumors created a sandwich called “The Pope’s Favorite Sandwich.” Or Cosi’s could have created “The Pope’s Daily Bread.”
Leaders can always find excuses when things are not going well with their companies. Admitting mistakes or acknowledging that sales goals or quarterly earnings were not met can be seen as something shameful, so leaders try to hide the facts. Or get creative in explaining what happened.
The same thing goes when criminals are caught, which actually is shameful. In a previous blog, “Excuses for Fraud: Now We’ve Heard It All,” I wrote about some of these folks who got caught and tried to explain their actions.
One of my favorites was the evil twin excuse, most likely from a guy who had watched too many soap operas. A man from Glasgow was accused of identity and benefit fraud. He claimed the authorities were really looking for his evil twin brother, who also had children born on the same days with the same names as his listed on his passport. Talk about coincidence!
Read more outlandish excuses in the blog, including the guy who gave himself the raise he thought was denied – stealing exactly that amount of money every month. For 20 years.
My book “How Not to Hire a Guy Like Me: Lessons Learned from CEOs’ Mistakes,” is now available as an ebook.